Segulah partners with Enstar to build a leading platform within energy optimization

Segulah partners with Enstar AB to support its ambition to build a leading platform within energy optimization. Enstar develops, builds, refines, and services real estate energy systems with a focus on renewable energy, low operating costs and high return on investment. The company was founded in Stockholm in 2004, has 35 employees and revenues of SEK 170m (2022). Over the past 5 years, Enstar has had an average yearly revenue growth of +18%. Segulah becomes a significant owner in Enstar in partnership with Peas Industries AB and senior executives in the company.

"We are very pleased to welcome Segulah as a partner. We are convinced that Segulah's experience of companies focusing on technical installations as well as of building successful groups through acquisitions will strengthen Enstar and help us achieve our vision of a 100% sustainable and renewable energy sector", says John von Wowern, CEO Enstar AB.

"One of the biggest challenges in the energy transition is building platforms and teams that can scale up and deliver systems and services to accelerate the transition. With Peas and Segulah as majority owners Enstar is well positioned to take a leading position in the market", says Johan Ihrfelt, CEO and Co-founder Peas Industries AB.

"Enstar has a strong position within an attractive and fast-growing market driven by the need to convert to sustainable energy systems. The investment fits very well into our strategy of investing in companies that are active in markets with long-term structural growth. We look forward to accelerating the future growth journey together with Peas, management, and employees, both through organic growth and acquisitions", says Oskar Oxenstierna, Partner, at Segulah VI Advisor AB.

Oskar Oxenstierna, Partner, Segulah VI Advisor AB
+46 73 90 90 947, [email protected]

John von Wowern, CEO, Enstar AB
 +46 8 522 356 05, [email protected]

Segulah, whose mission statement reads "We invest in the backbone of modern society", is a private equity firm focused on mid-market buyouts in the Nordic region. We solely invest within three verticals - B2B services, light manufacturing, and IT and technology services - areas in which team members have a long-standing and proven track record. Opportunities are targeted in markets benefitting from macro trends which the team has identified as particularly relevant for the Nordic region, including investments in smart urbanisation and infrastructure renewal, the increased modernisation and automation of industries, as well as the improvement of production and service-delivery efficiency via digitalisation. Our business model builds on active ownership where we add capital, industrial competence and strategic focus. Segulah Advisor is the exclusive investment advisor to the funds Segulah IV, Segulah V and Segulah VI.

Om Amplio

Established in 2024 by the former Segulah team, Amplio is a Swedish private equity firm specialising in the Nordic lower mid-market with a strong track record and long experience of developing companies in close cooperation with skilled entrepreneurs, business leaders and industrial experts. Amplio has a distinct sector focus on Business Services and IT & Technology Services, combined with strong buy-and-build focus. To ensure long term structural growth we invest, with sustainability in focus, into markets fuelled by three major themes: 'Sustainable Solutions', 'Digital Business Efficiency' and 'Smart Urbanisation'.

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